Ana Laura Barro

Materia que impartirá:  
Investigación Cuantitativa en Comunicación

Grado académico:  
Bachelor’s degree in Advertising from the Instituto de Mercadotecnia y Publicidad, with a specialization in Copywriting from the Universidad del Claustro de Sor Juana.

Trayectoria profesional:  
As the current CEO of Kantar IBOPE Media for Latin America, I lead one of the region’s most influential media research companies. My role encompasses strategic oversight, business performance, and reputation management. Under my leadership, the organization has strengthened its position as a key provider of audience measurement and media intelligence, enabling clients to make data-driven decisions with confidence.

Logros destacados:  
Throughout my 25+ year career, I have consistently contributed to business profitability by identifying client needs, introducing innovative products, and redefining existing services to generate greater commercial value. My consultative sales strategies and focus on long-term client relationships have significantly increased customer satisfaction and loyalty.